Articles
How to Write a Script for Reels: 30–90 Second Structure
How to write a script for Reels in 30–90 seconds: hero, goal, obstacle, choice, result. Why this holds viewers better than the hook, content, CTA formula
· 18 min read
Vadim Sotnikov
Screenwriter of prime-time TV series, creative producer
Three-Act Structure: What It Is and How to Use It
Three-act structure explained: what happens in each act, where the turning points fall and how to test your story against them, from a film to a 60-second video
· 16 min read
MOONK Academy editorial team
We write about the practices that matter in film and advertising
What Is a Logline: Formula and 30 Examples
A logline is one sentence that holds a whole story. Get the four-part formula, 30 logline examples, a fix for a weak one and a checklist to test your own
· 24 min read
Vadim Sotnikov
Screenwriter of prime-time TV series, creative producer
